‚Äč
 

 

 

 

[revitalizing the brand: website makeover]

RENOVATING AN OUTDATED WEBSITE

COMPLETE REVAMP OF AN OUTDATED 103-PAGE WEBSITE 
ON A SPECIALIZED INDUSTRY [WHICH I KNEW NOTHING ABOUT]

 

ACTIONS:
IDENTIFY THE DEMOGRAPHIC
• Simplify & Invigorate the Message; 
• Infuse a Voice into the Copy, 
• Modernized Visuals by using Updated Imagery, Flash Elements & Adaptive Usability; 
• Implement Sales Staff Portals Including Tracking &  Analysis

RESULTS:
• Jump In Overall Sales; Most Notably Including New Clients
• 30% IncreaseIn Sales over the year before 
• 17% New Client Revenue  

 

BONUS:NOW I KNOW A LOT ABOUT METAL-FORMING.
[IT’S MORE INTERESTING THAN YOU MIGHT THINK]

[community education campaign]

INTRODUCING NEW RECYCLING POLICIES
& ADDITIONAL PROGRAMS TO THE CAPITOL CITY OF SAINT PAUL, MINNESOTA, USA 
 

ACTIONS: 

•  Re-brand & Revitalize Current Recycling Program Materials 

• Create Compelling, Easy-to-understand Literature 
• Multi-cultural: English, Hispanic, Hmong & Somalian

• Targeted & Broad-Based Educational Campaign
• Interest Groups; Community Forums 
• Surveys & Satisfaction 
• Data Collection & Analysis 
• Presentations & Reporting to the St. Paul City Council on an On-going Basis 


RESULTS:

• New & updated services + 
• Revitalized community involvement

• 31% increase in recycled materials (multi vs. single-sort)
• $87,000 revenue for the city of St. Paul’s recycling program
• 14% increase in recycling participation

• 7 new environmental programs successfully launched
 

[communications coupe]

OVER-SEEING & SIMPLIFYING 
COMMUNICATIONSon design direction, edits, feedback, proofing & preflight on an extraordinarily complex project with multiple waves, timelines, materials, departments & client contacts

ACTIONS:
COMMUNCATION & PROOFING SYSTEMS SOFTWARE  
My team & my client’s team had access to:

  • Reviews

  • Proofs 

  • Edits 

  • Comments 

  • Responses 

TO ALL VITAL INFORMATION - IMMEDIATELY & UNDER ONE SHARED SPACE

RESULTS:

• Proofing Portals - including Levels of Responsibility & Ongoing Edits

• Multi-User Engagement - with Specific & Broader Audiences  

• Real-Time Feedback - 

• Tracking Reviews by Multiple Contacts 
• Timeline Management - 

• Production & Distribution Alerts
 

CENTRALIZED PROCESS, VASTLY SIMPLIFIED COMMUNICATIONS AND REALIABLE TRACKING

 

 

 

[creative director ad litem]

SMALL BUSINESS PRINT SHOPS
PROVIDE CREATIVE SERVICES WITHOUT EMPLOYING FULL-TIME CREATIVE STAFFING  

            
As acting Creative Director, I add a crucial component to small business printer’s offerings. They can neither afford nor sustain a full-time creative presence. By fostering a strong business relationship with small local print shops, I am able to expand services & offer their customers one-stop shopping.
 

•  Work Remotely on Projects 
• Work On-Site as Needed by Project 

• Attend Client Meetings & Present Creative Solutions 
• Provide High Quality Graphic Design & Project Management 
• Provide Pre-Flight Support & Back Up During Pre-Press Staff Vacations, Etc. 

•  Work Closely with Print Shop Staff for Seamless Creative Services
• DeepKnowledge of The Print Industry

• Flexible Rates That Result in Revenue for The Printer 

 

RESULTS: 

• Generate additional revenue
• Expanded creative services - full-service print shops
• Industry expertise 
• Reliable source of support  
• Provide excellent design solutions with minimal direction
• Expanded printshops capabilities & processes
• Seamless interactions with clients 
• Flexible schedule & availability

• Relationship building/trust

 

Home Depot
ASK: All materials for a multiple wave charity tour in 11 US cities - each event including a charity golf tournament, unique sponsorships and a community building project to aid US Veterans. 
RESULT: Brochures for each department sponsorship, including local sponsorships for each city; signage, maps, pharmaceutical-fold pocket brochure, golf flags and event materials. 
Minnesota Twins - Mortenson
ASK: Singularly unique design to showcase the work of the 8000 employees/contractors who built the stadium. Design encompassed multiple goals: keepsake (lenticular animated card)  thank you message, invite to one of the first games and
a ticket pocket. 
RESULT: Animated lenticular postcard highlighting the steps of the construction process, custom pochette with built-in ticket pocket for delivery. 
 
 

LAURIE PETERSON DESIGN                                   
CALL:
612-259-8722 (office)                                    

EMAIL: laurie.creative@gmail.com