[revitalizing the brand: website makeover]
RENOVATING AN OUTDATED WEBSITE
COMPLETE REVAMP OF AN OUTDATED 103-PAGE WEBSITE
ON A SPECIALIZED INDUSTRY [WHICH I KNEW NOTHING ABOUT]
ACTIONS:
IDENTIFY THE DEMOGRAPHIC
• Simplify & Invigorate the Message;
• Infuse a Voice into the Copy,
• Modernized Visuals by using Updated Imagery, Flash Elements & Adaptive Usability;
• Implement Sales Staff Portals Including Tracking & Analysis
RESULTS:
• Jump In Overall Sales; Most Notably Including New Clients
• 30% IncreaseIn Sales over the year before
• 17% New Client Revenue
BONUS:NOW I KNOW A LOT ABOUT METAL-FORMING.
[IT’S MORE INTERESTING THAN YOU MIGHT THINK]
[community education campaign]
INTRODUCING NEW RECYCLING POLICIES
& ADDITIONAL PROGRAMS TO THE CAPITOL CITY OF SAINT PAUL, MINNESOTA, USA
ACTIONS:
• Re-brand & Revitalize Current Recycling Program Materials
• Create Compelling, Easy-to-understand Literature
• Multi-cultural: English, Hispanic, Hmong & Somalian
• Targeted & Broad-Based Educational Campaign
• Interest Groups; Community Forums
• Surveys & Satisfaction
• Data Collection & Analysis
• Presentations & Reporting to the St. Paul City Council on an On-going Basis
RESULTS:
• New & updated services +
• Revitalized community involvement
• 31% increase in recycled materials (multi vs. single-sort)
• $87,000 revenue for the city of St. Paul’s recycling program
• 14% increase in recycling participation
• 7 new environmental programs successfully launched
[communications coupe]
OVER-SEEING & SIMPLIFYING
COMMUNICATIONSon design direction, edits, feedback, proofing & preflight on an extraordinarily complex project with multiple waves, timelines, materials, departments & client contacts
ACTIONS:
COMMUNCATION & PROOFING SYSTEMS SOFTWARE
My team & my client’s team had access to:
-
Reviews
-
Proofs
-
Edits
-
Comments
-
Responses
TO ALL VITAL INFORMATION - IMMEDIATELY & UNDER ONE SHARED SPACE
RESULTS:
• Proofing Portals - including Levels of Responsibility & Ongoing Edits
• Multi-User Engagement - with Specific & Broader Audiences
• Real-Time Feedback -
• Tracking Reviews by Multiple Contacts
• Timeline Management -
• Production & Distribution Alerts
CENTRALIZED PROCESS, VASTLY SIMPLIFIED COMMUNICATIONS AND REALIABLE TRACKING
[creative director ad litem]
SMALL BUSINESS PRINT SHOPS
PROVIDE CREATIVE SERVICES WITHOUT EMPLOYING FULL-TIME CREATIVE STAFFING
As acting Creative Director, I add a crucial component to small business printer’s offerings. They can neither afford nor sustain a full-time creative presence. By fostering a strong business relationship with small local print shops, I am able to expand services & offer their customers one-stop shopping.
• Work Remotely on Projects
• Work On-Site as Needed by Project
• Attend Client Meetings & Present Creative Solutions
• Provide High Quality Graphic Design & Project Management
• Provide Pre-Flight Support & Back Up During Pre-Press Staff Vacations, Etc.
• Work Closely with Print Shop Staff for Seamless Creative Services
• DeepKnowledge of The Print Industry
• Flexible Rates That Result in Revenue for The Printer
RESULTS:
• Generate additional revenue
• Expanded creative services - full-service print shops
• Industry expertise
• Reliable source of support
• Provide excellent design solutions with minimal direction
• Expanded printshops capabilities & processes
• Seamless interactions with clients
• Flexible schedule & availability
• Relationship building/trust
