MORTENSON CONSTRUCTION / TARGET FIELD / MINNESOTA TWINS
Upon completing Target Field, Mortenson wanted to treat all their workers to a day of baseball and special recognition. For this invite, I created a custom enclosure with a pocket to hold tickets.
But the best part was the lenticular (3D animated) postcard affixed to the inside of the enclosure.
The postcard was detachable, and recipients could not have been more thrilled with this special momento from their work on the Twins' stadium.
THE MINNESOTA TWINS
[MAJOR LEAGUE BASEBALL] [NEW STADIUM TARGET FIELD]
although both enterprises have in-house creative departments, these readily available resources weren’t hitting the mark. The Twins’ Event Director & Mortenson’s Management Team felt that I could bring a new perspective to the piece. I was honored to be contacted on this high-visibility, closely-scrutinized commemorative project.
THIS PIECE HAD TO ACCOMPLISH THE FOLLOWING:
• CELEBRATE & HIGHLIGHT THE HARD WORK OF THE PEOPLE WHO BUILT THE STADIUM
• MEET BRANDING REQUIREMENTS
• HOLD GAME DAY TICKETS
• PROVIDE INFORMATION
• STAYING ON TOP OF INDUSTRY TRENDS:
[enabling me to confidently pitch a design idea that was little-known at the time]
• LENTICULAR (3D ANIMATED)
[using a number of photos taken around the building site during construction]
• REPUTATION FOR PULLING OFF CREATIVE CHALLENGES & SUPERB PROJECT MANAGEMENT
• PHOTOSHOP EXPERT NONPAREIL:
[using layered PhotoShop files I created an animated 3D postcard showing the steps in building the stadium - [PHOTOS TAKEN OF THE STADIUM AS IT WAS BEING BUILT - FROM THE EMPTY SITE TO THE FINISHED FIELD]
To create a reenactment of all the stages & work that went into building Target Field using images from different angles, sunlight, vantage points, and make them appear seamless]
CUSTOM DPACKAGE DESIGN
The lenticular art was presented in a custom pochette with a ticket pouch
THE ARTWORK BECAME A TREASURED ONCE IN A LIFETIMEPIECE OF HISTORY.
[As a guest of the 3 opening games ceremonies I got many thank-yous from the creative team, but the biggest thrill was hearing stories from the recipients. Workers pointed out animations showing their duct-work or brickworks. I learned that the art was being framed, displayed & given to grandkids who love baseball.]
I HAVE NEVERADVERTISED. EVERY FREELANCE PROJECT I’VE
WORKED ON CAME TO ME STRICTLY BYWORD OF MOUTH.