MOTIVACTION 
[ division head, creative director, Sr. designer ]

creating the creative department

 

DESIGNING, DEVELOPING & DIRECTING AN IN-HOUSE CREATIVE DEPARTMENT FOR AN INTERNATIONAL TRAVEL COMPANY 

[ ESTABLISH & PROVIDE ]

  • STAFFING

  • OUTFITTING

  • COMMUNICATION & TEAMWORK WITH OTHER DEPARTMENTS

  • TRAINING

  • RELIABLE QUALITY 

  • SUPERVISION

  • REPORTING

  • BUDGETS

  • ANALYSIS  

[ COMPONENTS ]

  • BUILDING THE TEAM

  • SYSTEMS 

  • PHYSICAL SPACE

  • OUTFITTING THE DEPARTMENT

  • HUMAN RESOURCES 

  • VENDOR RELATIONS 


[ OUTCOMES ]

  • SUBSTANTIAL SAVINGS IN CONTRACT FEES.

  • NEW REVENUE SOURCES FROM BROADENED OFFERINGS 

  • HIGHEST QUALITY CREATIVE WORK

No centralized system or creative direction
led to a  lack of consistency & quality.
Processes suffered from redundancy & overly
complicated communications. Rather than profiting from their creative contract system, it caused poor financials, & fuzzy accountability.

 

[ EXRA CREDIT ]
COMPANY-WIDE SUPPORT  

  • PROPOSALS

  • INTERNAL DOCUMENTS 

  • SALES PRESENTATIONS 

  • CLIENT INTERACTIONS

CLIENTS: 

JOHN DEERE  

UHC

GE Healthcare 

BIOGEN 

CREATIVE MEMORIES

UHG

NACR

LEXIS NEXIS
 

LAURIE PETERSON DESIGN                                   
CALL:
612-259-8722 (office)                                    

EMAIL: laurie.creative@gmail.com