BURGER MOE'S RESTAURANT AND BAR

[ logo, branding, large format designs, interior and exterior elements, promotional materials  ]

Seen from the Xcel Center, the immense outdoor "burger stack"
is a beacon to hungry sports fans and event attendees. Come and get it!  

 

When Moe (owner of The Downtowner Fireside Grill in St. Paul) decided to expand his business, he needed a whole new concept and and feel for Burger Moe's. Since the establishment is so close to the Xcel Center and boasts an awesome patio area, I designed a casual, fun logo. I carried that brand throughout other elements, including awnings, backlit signage, and a fantastically huge chimney which we've dubbed the "burger stack."

[ CHALLENGE ]
CREATING AN INVITING BRAND

It started with a logo which I could apply to all branding elements.  My creative brief established fonts, typography, colors, styles, tone & restrictions.  [The branding was applied to all  platforms & materials; website, business cards, letterhead, advertising & community events] 


[ COMPONENTS ]

WEBSITE, GRAND OPENING INVITES
 

INDOOR ELEMENTS 

  • SIGNAGE AND WALL ART 

  • MENUS 

  • UNIFORMS/WEARABLES

  • COASTERS
     

OUTDOOR ELEMENTS  

  • BACKLIT SIGNAGE 

  • AWNING ART 

  • EMBRELLAS 

  • BUILDING WRAPS 

  • FLOOR DECALS 

  • WINDOW CLINGS
     

[ SKILLS ]

WEBSITE, GRAND OPENING INVITES

  • LOGO 

  • BRANDING &  BRAND STANDARDS 

  • TYPOGRAPHYS

  • EXPERIENCE DEPTH OF KNOWLEDGE

  • TRUSTED VENDOR RELATIONSHIPS 

[logo, branding, all designs and large format]


 

 

 


 

• INDOOR ELEMENTS
Signage with colorful, youthful themes directed toward young professionals & sports enthusiasts. 
• Menus
• Napkins
•Uniforms 
• Daily Specials 
• Glassware 

• Website 
 


SKILLS: 
• LOGO CREATION
• BRANDING & STANDARDS
• TYPOGRAPHY
• WEALTH OF EXPERIENCE 

• DEEP INDUSTRY KNOWLEDGE 

• TRUSTED VENDOR RELATIONSHIPS 
•RESPECTED TALENTS & LEADERSHIP    


 [I carried the theme inside the restaurant with whole-wall artworkpeople enjoying the menu and their surroundings]

 

 

 


 

 

 

 

 

 

CREATIVITY:
• Illustrator
• Vector Logos
• Photoshop  
• Large Format Expertise
• Branding
 

 

OUTCOMES: 

 

NOW ONE OF ST. PAUL’S MOST SUCCESSFUL RESTAURANT & HAPPY HOUR/GAME DAY VENUES.
 

[IN 2012 - 2017: NOMINATED 
“BEST PATIO IN THE CITIES” BY A POPULAR LOCAL NEWSPAPER THAT FEATURES A “BEST OF” EDITION EACH YEAR.]

LAURIE PETERSON DESIGN                                   
CALL:
612-259-8722 (office)                                    

EMAIL: laurie.creative@gmail.com