[logo, branding, all designs and large format]


 

A WELL-KNOWN RESTAURATEUR 
PREPARED TO OPEN A NEW RESTAURANT IN ST. PAUL (MINNESOTA’S CAPITOL
with a completely different atmosphere & clientele from his existing establishments. 
I was brought in on the project before he had even decided on a name.  

 

 

COMPONENTS:

• BRAND IDENTITY
It started with a logo which I could apply to all branding elements.  My creative brief established fonts, typography, colors, styles, tone & restrictions.  

[The branding was applied to all  platforms & materials; website, business cards, letterhead, advertising & community events]
 

• INDOOR ELEMENTS
Signage with colorful, youthful themes directed toward young professionals & sports enthusiasts. 
• Menus
• Napkins
•Uniforms 
• Daily Specials 
• Glassware 

• Website 
 


SKILLS: 
• LOGO CREATION
• BRANDING & STANDARDS
• TYPOGRAPHY
• WEALTH OF EXPERIENCE 

• DEEP INDUSTRY KNOWLEDGE 

• TRUSTED VENDOR RELATIONSHIPS 
•RESPECTED TALENTS & LEADERSHIP    


 [I carried the theme inside the restaurant with whole-wall artworkpeople enjoying the menu and their surroundings]

 

 

 


 

 

 

 

 

 

CREATIVITY:
• Illustrator
• Vector Logos
• Photoshop  
• Large Format Expertise
• Branding
 

 

OUTCOMES: 

 

NOW ONE OF ST. PAUL’S MOST SUCCESSFUL RESTAURANT & HAPPY HOUR/GAME DAY VENUES.
 

[IN 2012 - 2017: NOMINATED 
“BEST PATIO IN THE CITIES” BY A POPULAR LOCAL NEWSPAPER THAT FEATURES A “BEST OF” EDITION EACH YEAR.]

BURGER MOE'S RESTAURANT AND BAR

When Moe (owner of The Downtowner Fireside Grill in St. Paul) decided to expand his business, he needed a whole new concept and and feel for Burger Moe's. Since the establishment is close to the Xcel Center, and boasts an awesome patio area, I designed a casual, fun logo, and played off it for all the other elements, including awnings, backlit signage, and a fantastically huge chimney which we've dubbed the "burger stack." Viewable from the Excel, it is one of St. Paul's most intriguing outdoor art. 

LAURIE PETERSON DESIGN                                   
CALL:
612-259-8722 (office)                                    

EMAIL: laurie.creative@gmail.com