[logo, branding, all designs and large format]
A WELL-KNOWN RESTAURATEUR
PREPARED TO OPEN A NEW RESTAURANT IN ST. PAUL (MINNESOTA’S CAPITOL
with a completely different atmosphere & clientele from his existing establishments.
I was brought in on the project before he had even decided on a name.
• BRAND IDENTITY
It started with a logo which I could apply to all branding elements. My creative brief established fonts, typography, colors, styles, tone & restrictions.
[The branding was applied to all platforms & materials; website, business cards, letterhead, advertising & community events]
• INDOOR ELEMENTS
Signage with colorful, youthful themes directed toward young professionals & sports enthusiasts.
• Daily Specials
• LOGO CREATION
• BRANDING & STANDARDS
• WEALTH OF EXPERIENCE
• DEEP INDUSTRY KNOWLEDGE
• TRUSTED VENDOR RELATIONSHIPS
•RESPECTED TALENTS & LEADERSHIP
[I carried the theme inside the restaurant with whole-wall artworkpeople enjoying the menu and their surroundings]
• Vector Logos
• Large Format Expertise
NOW ONE OF ST. PAUL’S MOST SUCCESSFUL RESTAURANT & HAPPY HOUR/GAME DAY VENUES.
[IN 2012 - 2017: NOMINATED
“BEST PATIO IN THE CITIES” BY A POPULAR LOCAL NEWSPAPER THAT FEATURES A “BEST OF” EDITION EACH YEAR.]
BURGER MOE'S RESTAURANT AND BAR
When Moe (owner of The Downtowner Fireside Grill in St. Paul) decided to expand his business, he needed a whole new concept and and feel for Burger Moe's. Since the establishment is close to the Xcel Center, and boasts an awesome patio area, I designed a casual, fun logo, and played off it for all the other elements, including awnings, backlit signage, and a fantastically huge chimney which we've dubbed the "burger stack." Viewable from the Excel, it is one of St. Paul's most intriguing outdoor art.